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This book tells the stories of dozens of outside innovation pioneers:
BBC
Charles Schwab
Cisco
Flickr
GE
Hallmark
Karmaloop
Koko Fitness
Kraft
LEGO
Mozilla
National Instruments
Snap-On
Staples
Unilever
Zopa
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Outside Innovation
How
Your Customers Will Co-Design
Your Company’s Future
Press and reviews.
“...companies urgently need
to identify their most important
customers and engage deeply with
them about what they want.”
- The Economist, November 16,
2006 [full
article]
“[Seybold] offers intriguing
insights throughout her new
book.”
- New York Times, October 8,
2006 [full
article] (subscription required)
“A lot has been written about
wikis, blogs, open source software,
etc., but Seybold does a good job
of showing and explaining the
practical uses of this stuff for businesses.”
- BusinessWeek, August 17,
2006 [full
article]
“Seybold provides much more
than just anecdotes and happy
endings. Her insights and suggestions
regarding which types of businesses would
benefit from the methods and practices
she describes are pretty powerful,
too.”
- Miami Herald, December 4,
2006 [full
article]
“Seybold's examples are noteworthy
for their innovations and financial returns.”
- CIO Magazine, October 15,
2006 [full
article]
“Seybold goes way beyond soliciting
customers' input and choosing
what to listen to. She sees the customer
as an essential, ground- floor
component of product development and customer
service staffs.”
- Chicago Daily Herald, October
16, 2006 [full
article] (subscription required)
“If you are a customer-centric
CIO and want to create company
change through greater customer involvement,
Patricia Seybold's Outside
Innovation
is for you.”
- CIO Decisions, October 12,
2006 [full
article] (subscription required)
“Patricia Seybold sees the customer
as an essential component of
product development and service.”
- Dallas Morning News, October
19, 2006 [full
article]
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