Patty's Visionaries

Patty’s Visionaries are visionary customer-centric executives—each one handpicked by Patty Seybold based on his or her visionary work in “making it easy for customers to do business” in their respective companies. Patty’s Visionaries are chronicled in the case studies she writes; they are the role models that others seek to emulate. They are highly placed (VPs or above) and well-respected in their organizations. They drive change. They deliver results. They make money. They are transforming their businesses from the outside in.

Patty’s Visionaries’ group began in 1998 as a forum for the Visionary E-Business Leaders chronicled in Customers.com to get together to learn from one another. Since then, the group has evolved to include many of the leading movers and shakers not only in ebusiness, but also in cross-channel customer experience, multi-channel retailing, epublishing, and relationship marketing. While Visionaries share a passion for the transformative power of the Web, their work typically takes them across channels and touchpoints—streamlining and transforming businesses and business processes that impact customers. Members include both Visionary Business executives and Visionary IT executives from Fortune 1000 companies in a wide variety of industries—both B2B and B2C. Visionaries appreciate the unique opportunity to support and challenge each other as well as the cross-pollination of ideas across industries and customer sets.

If you’re a true customer-centric visionary and you’re willing to share your work and your experiences with your peers, and gain the support and encouragement of others who are on the leading edge, contact Patty Seybold.

Current Concerns of Customer Visionaries
Issues, Initiatives, and Requirements from Customer-Centric Executives in Q2 2005

NETTING IT OUT

Twice a year, we take the pulse of “Patty’s Visionaries”—a hand-picked group of business and IT execs who have proven track records in transforming their companies to be more cus-tomer-centric. We gather their input and issues not through surveys, but through deep dialog and discussion. For those of you who consider yourselves to be customer visionaries in your organizations, this snapshot of your peers’ concerns provides a mirror. For those of you who are in business to cater to these folks, we hope you’ll take away a better understanding of some of the challenges they face. Here are topics high on our visionaries’ radar in the first half of 2005:

• Anticipating the next technology or business drivers that will drive customer behavior
• Determining how far to go in enabling seamless cross-channel customer experience
• Refining operational customer experience metrics
• E-enabling (or supplanting) core legacy business processes
• Improving customer knowledge and customer intimacy
• Refining and reusing content and services

Download this report.

The next Visionaries’ meeting is currently scheduled:

• October 22-23rd
  West Coast