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eNews - October 10, 2007
WHO OWNS COMMUNITY?
Aligning Business Sponsorship and Responsibility with Community Goals
Wednesday, October 24, 2007
11:00 AM Pacific / 2:00 PM Eastern
Free Webinar
Online communities and
social networks are changing the ways organizations do business in this customer-empowered,
Web 2.0 world. Different companies
have taken different paths in defining the ownership of community initiatives.
But “community” is, almost by its very nature, a cross-departmental
thing. Interactions with community members, therefore, don’t always fall
neatly within the established (and often guarded) lines that define business
units. So where should community belong?
Join Matthew Lees of the Patricia Seybold Group and Bill
Johnston, Director,
Community & Research of Forum One Communications, for this live Webinar
in a discussion of these questions and issues:
- Who should be responsible and accountable for community? Who should fund it?
- What
problems can arise — both within the company and within the community — if
the “wrong” group owns it?
- Do the answers
to these questions depend on the industry, the type of community, or other
things?
Space is limited. Click
here to register. Participants will receive a copy of our report Who Owns Community?
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UPCOMING WORKSHOP
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CUSTOMER
SCENARIO® MAPPING
WORKSHOP
Introductory training in our proven customer co-design methodology
December 11-13, 2007 — Boston, MA — $3,000 (team discounts available)
If you’re about to embark on any new customer-impacting initiative,
you should consider the benefits of Customer Scenario® Mapping. It’s
a mature, proven methodology developed specifically to support customer co-design
and customer-led innovation.
Using this technique, you can:
- Measure, monitor, and continuously improve what matters most to customers
- Build consensus across fiefdoms and organizational boundaries
- Build a core competency you can use to improve profitability
- Gather customer
and partners’ ideal requirements
- Identify and prioritize information, resources, applications, and technology
For more info and to register: http://www.psgroup.com/events_csm.aspx
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ABOUT US
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If you're a visionary
customer-focused executive, the Patricia Seybold Group should be your first
choice for ongoing strategic advice, business and technology guidance, customer
experience best practices, and help with customer-centric initiatives.
Founded in 1978 and based in Boston, we provide consulting, research and advisory
services, peer groups, and interactive workshops. We help clients to design
and continuously improve their customer-focused business strategies and processes
using our proven consulting methodology, Customer Scenario® Design.
The CEO and founder, Patricia Seybold, is the New York Times best-selling
author of Customers.com and The
Customer Revolution. Patty's new book, Outside
Innovation, describes the “new” approach to the process of business
innovation: customer co-design.
Patricia Seybold Group
Boston, MA
Phone: +1 (800) 826-2424 or +1 (617) 742-5200
Fax: +1 (617) 742-1028
Web: http://www.customers.com
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® Customer
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© Copyright 2008, Patricia Seybold Group, Inc.
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